Over the years I’ve been asked by various publications to comment on other people’s PR campaigns, but I always turn them down with a “it’s not really my style”-type of response.
Partly because I know it’s harder to create the work that becomes well-known enough to be criticised than it is to be a critic. But mainly because it puts you in a crowd of past and present PR people that, generally, don’t seem to create the work that’s being talked about (which is probably why they’ve got the time and energy to comment in the first place).
There’s also the fact that those you criticise will watch on with interest and schadenfreude, and I just don’t see any PR gain in that!
So my advice to any potential critics; it’s better to be known for creating the stories than being the story.
A load of old Barnum. 